Privacy Notice

AI Sports Betting Prediction, trading as Sports Betting AI (“Sports Betting AI”, “we”, “us” or “our”), operates the website available at https://sportsbettingai.io.

Our principal business location is London, United Kingdom.

For the purposes of applicable UK data-protection law, we are the controller of the personal information described in this Privacy Notice. This means that we decide why and how that information is processed.

You can contact us about privacy matters at contact us.

This Privacy Notice applies when you visit or interact with our website, create or use an account, purchase or manage a subscription, communicate with us, subscribe to communications, use prediction features or otherwise use a service that links to this notice.

The website, accounts, prediction pages, dashboards, subscriptions, emails and other services we operate are collectively referred to as the “Service”.

This notice does not govern websites, applications, bookmakers, payment providers, advertisers or other services operated by third parties. Those organisations process personal information under their own privacy notices.

The information we collect depends on how you use the Service and which features are available to you.

3.1 Account and identity information

This may include:

• your name, display name or username;
• your email address;
• your encrypted password or authentication information;
• your internal account identifier;
• your declared age or confirmation that you are over 18;
• your country or region; and
• account creation, login and account-status information.

3.2 Subscription and transaction information

Where paid features are available, this may include:

• your selected subscription or product;
• payment status and transaction identifiers;
• billing country and relevant tax information;
• subscription start, renewal and cancellation dates;
• discounts or promotional codes used; and
• limited payment information supplied by a payment provider.

Payments may be processed by an independent payment provider. We do not ordinarily need to receive or store your complete payment-card number.

3.3 Communications and support information

When you contact us, we may collect your email address and the contents of your message, together with attachments, support history and other information you choose to provide.

3.4 Technical and device information

When you access the Service, we or our service providers may automatically receive:

• your IP address;
• browser type and version;
• device type and operating system;
• language and time-zone settings;
• approximate location inferred from your IP address;
• device, cookie or session identifiers;
• referring and exit pages;
• request timestamps; and
• security, diagnostic and server-log information.

We do not need your precise GPS location to generate ordinary sports predictions.

3.5 Usage and preference information

This may include:

• pages, fixtures and predictions viewed;
• sports, competitions, teams or events selected;
• searches and filters used;
• links, buttons and advertisements selected;
• session duration and navigation activity;
• saved preferences and favourites;
• display, language and odds-format preferences;
• cookie-consent choices; and
• feature usage and performance information.

3.6 Marketing information

Where applicable, we may process marketing preferences, consent records, unsubscribe status and engagement information relating to communications we send.

3.7 Information from third parties

We may receive limited information from authentication providers, payment processors, hosting providers, analytics services, security providers, advertising partners and affiliate partners where this is lawful and relevant to operating the Service.

3.8 Special-category information

We do not intentionally request information about your health, ethnicity, religion, political opinions, sexual orientation, biometric identifiers or other special-category information. Please do not send this information unless it is necessary for a specific request.

We may collect personal information:

• directly from you, such as when you register, subscribe, contact us or adjust your settings;
• automatically, when your browser or device communicates with the Service;
• through cookies and similar technologies, subject to applicable consent requirements;
• from service providers, including payment, authentication, hosting, analytics and security providers; and
• from commercial partners, where you interact with an advertisement, promotion or affiliate link and the sharing is lawful.

We may use personal information to:

• provide, operate and maintain the Service;
• create, authenticate and manage user accounts;
• provide sports predictions and related website features;
• process subscriptions and maintain transaction records;
• respond to enquiries and provide support;
• remember settings and personalise displayed content;
• understand how the Service is used and improve it;
• detect, investigate and prevent fraud, misuse and attacks;
• enforce our Terms of Use and protect our legal rights;
• comply with legal, tax, accounting and regulatory duties;
• send necessary operational or security communications;
• send optional marketing where lawfully permitted;
• measure advertising and affiliate referrals; and
• manage a sale, restructuring or transfer of our business.

We will not use personal information for a new purpose that is incompatible with the purpose for which it was collected unless we have a valid legal basis and provide any notice required by law.

We rely on one or more lawful bases depending on the activity and the circumstances.

6.1 Contract

We process information where this is necessary to enter into or perform a contract with you, including creating an account, providing requested features, managing a subscription and responding to service-related requests.

6.2 Legitimate interests

We may process information where this is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.

These interests may include:

• operating and improving the Service;
• understanding website performance and usage;
• communicating with users;
• maintaining security and preventing fraud;
• protecting and enforcing legal rights;
• measuring lawful commercial relationships; and
• managing and developing our business.

6.3 Legal obligation

We process information where necessary to comply with legal obligations, including accounting, taxation, court orders and lawful requests from public authorities.

6.4 Consent

We rely on consent where required, including for certain non-essential cookies, analytics, advertising technologies or marketing communications. You may withdraw consent at any time.

Withdrawal does not affect processing that was lawful before the consent was withdrawn.

7.1 How our AI is used

Our AI and statistical systems analyse sports-related information to generate predicted results, probabilities, confidence indicators and likely sporting outcomes.

The principal inputs used to create predictions concern sports, competitions, teams, players, fixtures, historical performance and related event information rather than the personal characteristics of individual website users.

7.2 Personalisation

We may use account preferences and Service usage to organise or personalise the content displayed to you, such as by showing selected sports, competitions or teams.

Unless we expressly state otherwise, this personalisation does not change the underlying predicted sporting outcome according to your identity.

7.3 Decisions with legal or significant effects

Our sports predictions are informational model outputs. They are not intended to make decisions about you that produce legal or similarly significant effects.

We do not use our prediction models to:

• accept or reject a bet;
• determine access to gambling services;
• set stakes or betting limits;
• assess creditworthiness;
• determine employment or insurance eligibility;
• provide a loan or financial product; or
• decide whether you may exercise a legal right.

Third-party bookmakers and other services may operate their own automated systems. Their processing is governed by their own privacy notices.

We may use cookies, local storage, pixels and comparable technologies to operate and secure the Service, remember preferences, understand usage and, where enabled, support advertising or affiliate measurement.

8.1 Necessary technologies

Strictly necessary technologies may be used without optional consent where the law permits. They may be required to maintain a secure session, authenticate an account, remember privacy choices, prevent fraud, balance traffic or provide a feature you request.

8.2 Optional technologies

Where required, analytics, advertising and personalisation technologies will be used only after you provide consent through our cookie or privacy settings.

You may withdraw or change your choices using the cookie settings made available on the website. Browser controls may also allow you to block or delete cookies, although blocking necessary technologies may affect the Service.

Further details are available in our Cookies Policy.

We may invite you to receive newsletters, product updates, promotions or other marketing communications.

We will obtain consent where required. Where the law permits marketing to an existing customer on another basis, we will provide a clear opportunity to opt out.

You may stop marketing communications at any time by:

• using the unsubscribe link in an email;
• changing available account preferences;

We may retain a minimal suppression record after you unsubscribe so that we can continue to respect your request.

You may still receive necessary non-marketing communications concerning your account, transactions, security or support requests.

The Service may contain advertisements or links to third-party websites, including bookmakers and commercial partners.

We may receive a payment or commission when a user clicks an affiliate link, registers with a partner or completes another qualifying action.

Depending on your privacy choices and the technology involved, information used for measurement may include:

• the page or link selected;
• the date and time of the interaction;
• a campaign, referral or partner identifier;
• a cookie or pseudonymous device identifier;
• approximate country or region; and
• confirmation that a qualifying action occurred.

A third party may become an independent controller when you visit its website or use its services. You should review its privacy notice before providing personal information.

We may share personal information only where reasonably necessary and where we have a lawful basis to do so.

Recipients may include:

• website hosting and infrastructure providers;
• account authentication providers;
• payment processors;
• email and communication providers;
• analytics providers, subject to consent where required;
• security and fraud-prevention providers;
• advertising and affiliate partners;
• lawyers, accountants, auditors and insurers;
• courts, regulators and public authorities; and
• prospective buyers, investors or successors in connection with a business transaction.

Service providers acting on our instructions must process information only for authorised purposes and protect it in accordance with their contractual and legal duties.

We do not sell personal information in the ordinary meaning of selling a customer database for money.

Some service providers may process personal information outside the United Kingdom.

Where UK data-protection law restricts an international transfer, we will use an appropriate safeguard, which may include:

• a UK adequacy regulation;
• the UK International Data Transfer Agreement or an approved UK Addendum;
• another legally recognised safeguard; or
• a statutory exception where its conditions are satisfied.

We may also use supplementary technical, contractual or organisational protections where appropriate.

You may contact us for further information about safeguards relevant to your personal information.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

13.1 Account information

Account information may be retained while an account remains active and for a limited period after closure where needed for security, disputes, legal compliance or account administration.

13.2 Payment and accounting records

Payment and accounting records may be retained for the applicable statutory accounting and taxation period.

13.3 Communications

Support and legal communications may be retained for as long as needed to address the matter and for a reasonable period afterward in case of follow-up questions or disputes.

13.4 Technical and security records

Server, diagnostic and security logs are generally retained for a limited operational period unless longer retention is needed to investigate an incident or protect legal rights.

13.5 Marketing and consent records

Marketing preferences and consent records may be retained while relevant and afterward for as long as reasonably necessary to demonstrate compliance or respect an opt-out.

13.6 Cookies and analytics

Cookie and analytics retention periods are described in our Cookies Policy or consent settings.

When information is no longer required, we will delete it, anonymise it or place it beyond ordinary use, subject to reasonable backup and legal-retention procedures.

We use reasonable technical and organisational safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Measures may include, where appropriate:

• encrypted transmission;
• secure password handling;
• authentication and access controls;
• restricted administrative permissions;
• logging and monitoring;
• software updates and vulnerability management;
• backups and recovery procedures;
• service-provider due diligence; and
• incident-response procedures.

No online system can be guaranteed completely secure. You are responsible for using strong, unique passwords, protecting your devices and notifying us promptly if you suspect unauthorised access.

Depending on the circumstances and applicable law, you may have the following rights.

15.1 Right to be informed

You have the right to receive clear information about how we collect and use personal information.

15.2 Right of access

You may ask whether we process your personal information and request a copy together with supplementary information.

15.3 Right to rectification

You may ask us to correct inaccurate information or complete information that is incomplete.

15.4 Right to erasure

You may ask us to delete personal information where the right applies. This right is not absolute, and lawful exceptions may allow or require us to retain information.

15.5 Right to restrict processing

You may ask us to restrict processing in certain circumstances, including while accuracy or an objection is being considered.

15.6 Right to data portability

For certain information processed automatically on the basis of consent or a contract, you may request it in a structured, commonly used and machine-readable format.

15.7 Right to object

You may object to processing based on legitimate interests. We will consider your circumstances and stop processing unless we have compelling legitimate grounds or need the information for legal claims.

You have an absolute right to object to direct marketing.

15.8 Rights relating to automated decisions

You may have rights relating to decisions made solely by automated means that produce legal or similarly significant effects.

Our sports predictions are informational outputs and are not intended to make such decisions about you.

15.9 Right to withdraw consent

Where we rely on consent, you may withdraw it at any time without affecting processing that was lawful before withdrawal.

15.10 Right to complain

You may complain to the Information Commissioner's Office or another competent supervisory authority.

To exercise a data-protection right, email contact us.

Please describe your request clearly and provide the email address associated with your account, where relevant.

We may request reasonable information to confirm your identity and protect personal information from unauthorised disclosure.

You may authorise another person to make a request on your behalf. We may ask for evidence of that authority and may still need to verify your identity.

We will respond within the period required by applicable law. We may extend that period where the law permits because a request is particularly complex or numerous.

Requests are ordinarily handled without charge. We may charge a reasonable fee or refuse to act where the law permits because a request is manifestly unfounded or excessive.

The Service is intended only for people aged 18 or over. We do not knowingly permit children to create accounts or intentionally collect personal information from children.

If you believe a person under 18 has provided personal information to us, contact contact us. We will investigate and take appropriate action.

The Service may link to websites, applications or services operated by third parties, including bookmakers, advertisers, sports-information providers and social-media platforms.

We do not control how those organisations collect or use personal information. A link from our Service does not make us responsible for a third party's privacy, security or data practices.

You should review the relevant third party's privacy notice before creating an account, placing a bet or providing personal information.

We may update this Privacy Notice to reflect changes to our data processing, technology, providers, legal obligations or business operations.

The effective date at the top of this page identifies the current version. You should review this notice periodically.

Where a change is material, we may provide additional notice by email, through an account notification or by displaying a prominent notice on the Service.

We will request new consent where a proposed change requires consent under applicable law.

Please contact us first if you have a concern about our handling of personal information. We will investigate and attempt to resolve the matter.

You also have the right to complain to the UK Information Commissioner's Office.

You may also be entitled to complain to a data-protection authority in the country where you live or work.

Questions, requests and complaints concerning this Privacy Notice or our handling of personal information may be sent to:

Please include sufficient information for us to understand and respond to your request. Do not send passwords, complete payment-card details or unnecessary sensitive information.